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ABOUT BIA

BiaAthletics was inspired by the Greek goddess Bia & the Eastern/Asian culture. Bia, a goddess, personified the spirit of power, might, bodily strength & compulsion.

The character “Ren” (忍, forbearance) is composed of the element “xin” (心, heart) which represents the meaning, and the element “ren” (刃, knife blade) representing the sound  “Ren” which means to endure, to forbear, and to tolerate. It also contains the connotation of self-restraint and self-control. 
“Ren” (forbearance) is formed by placing the “knife” over the “heart,” as if implying “Ren” (forbearance) is not easily achieved by ordinary people, but requires a higher level of perseverance, cultivation, discipline, and will.

"In life, it's not the guy with the best genetics or greatest potential, that wins. It's the guy with the greatest perseverance that has his hand raised." 
- Greg Plitt

Our Trifecta

Strength . Perseverance . Courage
Mentally & Physically Stronger

Accessories

Performance X

A Brand New Blend
The Next Level

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Athleisure

The perfect blend of materials with a simplistic design

Athleisure

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BIA Performance - 忍 (Ren) - White BIA Performance - 勇 (Yong) - White BIA Performance - 力 (Li) - White BIA Performance X - Heather Black BIA Performance X - Heather Green

Performance RANGE

UNIQUE DESIGNS UNIQUE QUALITY

Our best selling range! Made to inspire and fit you perfectly. Comprised of our signature tri-blend performance material. Providing you maximum quality, comfort & efficient moisture-wicking while performing as compared to your regular shirts.

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Your TRUE POTENTIAL

ONE MORE

How far are you willing to push yourself?

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