BIACC18

Official AfterMovie

ABOUT BIA

BiaAthletics was inspired by the Greek goddess Bia & the Chinese/Japanese culture. Bia was the goddess or personified spirit (daimona) of force, power, might, bodily strength and compulsion.

The character “Ren” (忍, forbearance) is composed of the element “xin” (心, heart) which represents the meaning, and the element “ren” (刃, knife blade) representing the sound  “Ren” which means to endure, to forbear, and to tolerate. It also contains the connotation of self-restraint and self-control. 
“Ren” (forbearance) is formed by placing the “knife” over the “heart,” as if implying “Ren” (forbearance) is not easily achieved by ordinary people, but requires a higher level of perseverance, cultivation, discipline, and will.

"In life, it's not the guy with the best genetics or greatest potential, that wins. It's the guy with the greatest perseverance that has his hand raised." 
- Greg Plitt

Strength Wraps

忍 (Forbearance) X 力 (Strength). Mentally & Physically Stronger.

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Athleisure

The perfect blend of materials with a simplistic design

Athleisure

忍 Zinc Keychain

Zinc-Alloy. Unique accessories that motivate you.

Accessories

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BIA Performance Shirt - 忍 (Ren) (Black/White) BIA Performance Shirt - 勇 (Yong) BIA Performance Shirt      - 力 (Li) Bia Performance Shirt - 心 (Xin) BIA Performance Shirt - Slogan (Failure)

Performance RANGE

UNIQUE DESIGNS UNIQUE QUALITY

Our best selling range! Made to inspire and fit you perfectly. Comprised of our signature tri-blend performance material. Providing you maximum quality, comfort & efficient moisture-wicking while performing as compared to your regular shirts.

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Your TRUE POTENTIAL

ONE MORE

How far are you willing to push yourself?

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