YOUR TRUE POTENTIAL

ONE MORE

ABOUT BIA

BiaAthletics was inspired by the Greek goddess Bia & the Eastern/Asian culture. Bia, a goddess, personified the spirit of power, might, bodily strength & compulsion.

The character “Ren” (忍, forbearance) is composed of the element “xin” (心, heart) which represents the meaning, and the element “ren” (刃, knife blade) representing the sound  “Ren” which means to endure, to forbear, and to tolerate. It also contains the connotation of self-restraint and self-control. 
“Ren” (forbearance) is formed by placing the “knife” over the “heart,” as if implying “Ren” (forbearance) is not easily achieved by ordinary people, but requires a higher level of perseverance, cultivation, discipline, and will.

"In life, it's not the guy with the best genetics or greatest potential, that wins. It's the guy with the greatest perseverance that has his hand raised." 
- Greg Plitt

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LATEST PRODUCTS

New Performance Kits

All Your Training Essentials In One Box

PERFORMANCE KITS ->

New AthFit Hybrid Shorts

Designed To Perform
With Functionality

WOMENS ->

Men's AthFit Collection

Products Designed To Perform
With A New Tencel Fabric Blend

MENS ->
BIA AthFit Shirt (Unisex) - Deep Black BIA AthFit Shirt (Unisex) - Turquoise BIA V2 Tri-Blend Shirt - Signature Logo BIA V2 Tri-Blend Shirt - 忍 (Ren) - Black BIA V2 Tri-Blend Shirt - 力 (Li) - Black

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UNIQUE DESIGNS UNIQUE QUALITY

Our best selling range! Made to inspire and fit you perfectly. Comprised of our signature tri-blend performance material. Providing you maximum quality, comfort & efficient moisture-wicking while performing compared to your regular cotton shirts.

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Your TRUE POTENTIAL

ONE MORE

How far are you willing to push yourself?

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