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ABOUT BIA

BiaAthletics was inspired by the Greek goddess Bia & the Eastern/Asian culture. Bia, a goddess, personified the spirit of power, might, bodily strength & compulsion.

The character “Ren” (忍, forbearance) is composed of the element “xin” (心, heart) which represents the meaning, and the element “ren” (刃, knife blade) representing the sound  “Ren” which means to endure, to forbear, and to tolerate. It also contains the connotation of self-restraint and self-control. 
“Ren” (forbearance) is formed by placing the “knife” over the “heart,” as if implying “Ren” (forbearance) is not easily achieved by ordinary people, but requires a higher level of perseverance, cultivation, discipline, and will.

"In life, it's not the guy with the best genetics or greatest potential, that wins. It's the guy with the greatest perseverance that has his hand raised." 
- Greg Plitt

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Our Trifecta

Strength . Perseverance . Courage
Brand New All Greek Look

Performance ->

Performance Tanks

Couple Sets
New Look & Colors

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Athleisure

The perfect blend of materials with a simplistic design

Athleisure ->
BIA Performance X - Heather Black Silver BIA Performance X - Heather Black Orange BIA Performance X - Heather Grey BIA Performance X - Heather Maroon BIA Performance X - Heather Green

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UNIQUE DESIGNS UNIQUE QUALITY

Our best selling range! Made to inspire and fit you perfectly. Comprised of our signature tri-blend performance material. Providing you maximum quality, comfort & efficient moisture-wicking while performing compared to your regular cotton shirts.

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Your TRUE POTENTIAL

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How far are you willing to push yourself?

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